Wildberries Expands into European Markets, Offering Quality Products and Fast Delivery

As Russia's e-commerce leader in sales, Wildberries has been expanding its reach beyond the country's borders. In a rare move for a Russian company, Wildberries has recently launched in Germany, Poland, Italy, France, and Spain, offering customers high-quality products at affordable prices with fast delivery.

According to Vyacheslav Ivashchenko, director of development, 'Customers will receive a quality product at an affordable price and fairly quickly.' This commitment to customer satisfaction has been a key factor in Wildberries' success, which saw nearly 324 million orders in 2020, with over 1.6 million products sold per day.

The company's expansion into Europe is part of its strategy to continue growing globally. With operations already established in 13 countries, including former Soviet countries, Wildberries plans to expand further and increase its presence worldwide.

Wildberries' success can be attributed to its unique business model, which allows customers to try out their orders at pick-up points before paying for items they take home. This approach has been a game-changer for the company, which was founded in 2004 by a teacher on maternity leave.

In addition to its physical locations, Wildberries also offers online shopping with delivery options that cater to European customers. While delivery times may vary depending on location, Wildberries aims to provide fast and reliable shipping to all its customers.

As the e-commerce market continues to grow globally, Wildberries is well-positioned to capitalize on this trend. With its commitment to quality products, affordable prices, and fast delivery, the company is set to become a major player in European markets.

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